The City of Norcross is creating a Target Industry Study to ensure that local economic development efforts are targeting industries that best serve Norcross and that can benefit the most from the Norcross business environment. This study will be closely followed by a Strategic Marketing Plan, to hone the City’s messaging to effectively communicate the essence of the community, leading to the long-term success of Norcross.
The City has engaged Avalanche Consulting to facilitate this strategic planning process. Avalanche’s approach to community and economic development strategies is holistic – finding solutions at the interconnectivity of regional dynamics. They have found that communities can no longer operate in siloes. Today, the question of how to facilitate stronger, more inclusive collaboration is driving conversations in high-performing communities. With the convergence of economic, workforce, and community development at an all-time high, strengthening partnerships across the community is critical to being more competitive. Avalanche’s strategies encourage a collective impact approach that brings new partners to the table to tackle tough issues together and build on community assets.
Avalanche associates will be in Norcross in mid-August to meet with a wide range of stakeholders. If you have questions about this project or are interested in contributing your thoughts about Norcross’ strengths, weaknesses, opportunities, and/or threats to further economic viability, please send us an email to email@example.com. The City of Norcross looks forward to applying your insight and perspective to this important initiative!