FOR IMMEDIATE RELEASE
( NORCROSS, GA)– September 10, 2019- Apsilon Hotel Group is currently renovating one of Norcross’ oldest hotels, the Garden Plaza, built in 1989. This renovation, a $20 million investment, is the latest major renovation and technological modernization by the Apsilon Hotel Group. Upon its completion, the hotel will become a Crowne Plaza flagship, the city’s first full-service, four-star hotel that will cater to business travelers.
The hotel is conveniently situated at the junction of Georgia State Routes 140 and 141 (Peachtree Industrial Boulevard). Its features include 235 rooms: 122 King Bedrooms, 108 Queen Bedrooms, and 5 luxury Suites, 3 ballrooms, an indoor and outdoor pool, a fitness center, and a business center. Other popular amenities will include a 55″ flat screen television, in-room coffee maker, hair dryer and iron with ironing board. Like all Crowne Plaza hotels, it will be ready for business 24 hours every day. Much attention has been given to the quality of rest guests receive. The hotel will offer aromatherapy kits, premium bedding, Quiet Zones and guaranteed wake up calls.
The Apsilon Hotel Group, who partnered with Holiday Hospitality Franchising LLC, also plans to improve the building by introducing a variety of new upscale materials, finishes, and architectural design features. All the landscaping, signs, handrails, parking lots, curbs, lighting, and patio areas will be replaced or upgraded.
The City of Norcross’ Mayor Craig Newton says that the decision to arrive at a Crowne Plaza hotel was a no-brainer. Originally, the plans called for a Staybridge Suite, a luxury extended stay. However, Norcross has the most extended stay hotels in Gwinnett County, something the Mayor expressed to the hotel developers he would like to move away from. “I appreciate partnering with the Apsilon Hotel Group and their willingness to work with staff. After several months of planning and negotiating, we made the numbers work from the cost of renovating another extended stay hotel to moving to a full-service, luxury brand and now, we are ushering in the city’s first four-star hotel.”
Bob Patel, Sr. Vice President of Operations, emphasized that Norcross is a city with a rich history and a taste for the future. “This city is at a point where the ways of the past and the way of the future intersect. This allows a city to endure inevitable changes and still remain a constant, thriving, unified community for generations.”
The design plans call for a mix of history with the technology of the future. The aesthetics of the redesign are a specifically tailored curation for the town of Norcross. The Apsilon Hotel Group is spearheading the transformation of this Norcross staple with an innovative theme created by DesignOne Studio. Together the Apsilon Hotel Group and DesignOne Studio plan to “merge the history of train commuting to the present day, modern traveler,” helping guests to enjoy their memorable stay at the property and “take a piece of history with them.”
Overall, both the interior and exterior plans for the re-imagined Crown Plaza Hotel feature a design style entitled “the new modern,” which the hotel plans to roll out in all of their locations. This location, however, is specifically inspired by the historic commuter train the Airline Belle. This train was the oldest running steam passenger locomotive with services out of Atlanta. It spanned a route of 93 miles, with 39 stops between Atlanta and Toccoa, Georgia. The train’s stop number to the town of Norcross, mile number 19, will feature a tributary motif in the new theme. After 52 successful years, the Airline Belle made its last run in 1931 under the bittersweet banner, “Hail and Farewell.” The intent is to create a “minimalist, neutral architectural envelope, combined with touches of bold color and industrial influences [that will] create a contemporary environment [that connects guests] to the past.” The design plans include elements of texture, rhythm, and repetition that will be “explored and fueled by locomotive materials.”
Mayor Newton indicated that the feedback that he has received so far is that the Crowne Plaza is a welcomed and much-needed added supply to the hotels in the city that will be able to compete with the nearby Marriott and Hilton hotel. “Residents are excited. Business has been great and Norcross has been a hot market, so the addition of a hotel that caters to business travelers will allow Norcross to hold more business-related events that will help strengthen relationships. On behalf of all of our citizens, we are appreciative of the Apsilon Hotel Group along with Raj and Bob Patel for their commitment to our City and its future.”
The Crowne Plaza Norcross is located at 6050 Peachtree Industrial Blvd.
About Apsilon Hotel Group
For over 20 years, Apsilon Properties has maintained the reputation for being an accomplished and successful developer and operator of hotels. Their properties have remained successful through all economic business cycles, providing excellent revenue performance, cost management and profitability.
Apsilon also excels in creating quality hotels that achieve high levels of guest satisfaction. Their full-service, branded hotels are well designed and maintained, providing excellent amenities and service to their guests.
About Norcross Economic Development
The City of Norcross’ Department of Economic Development establishes programs and policies that aid in the retention, expansion, and recruitment of businesses and creation of jobs. Our goal is to create an environment where businesses can grow and prosper. To learn more, please visit www.NorcrossED.com
Sr. Vice President of Operations
Apsilon Hotel Group
Economic Development Coordinator
City of Norcross
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