Biomedical firms in Norcross profit from the expert talent in the city, surrounding Gwinnett County, and the Atlanta metro region. Expertise is locally available for businesses at all phases of growth and development which is important for navigating regulatory issues, quality assurance, finance, logistics, and commercial marketing. The unique mix of support is facilitated through close proximity to high ranking and distinguished medical, business, and law schools in the area such as Emory University, the Morehouse School of Medicine, and the Georgia Institute of Technology. Atlanta’s Emory University, for example, is a world-leading research institution and ranks 19 out of the top 500 public and private universities according to the Wall Street Journal’s and Times Higher Education’s World University Ranking. Additionally, the Morehouse School of Medicine has a well-established and award-winning physician curriculum and students from the Georgia Institute of Technology train in state-of-the-art labs, addressing the most current medical issues possible.
Norcross is also adjacent to significant additional resources enabling biomedical research. The National Center for Disease Control and Prevention is based in the Atlanta metro region, providing possible collaboration, partnerships, and research funding. Some other established successful research centers in the area are the Atlanta Center for Medical Research, Duluth Biomedical, Neurotrials, and the Global Center for Medical Innovation.
Cross-cultural marketing and the ability to speak across language barriers is a rapidly growing necessity for biomedical firms in global environments. This makes Norcross, with one of the most diverse populations in Gwinnett County, an ideal location. Employee diversity greatly increases a firm’s ability to rise above the competition. And to best connect this workforce to employers, the Norcross Economic Development Department has launched a unique facilitating program called NorcrossWorks. Through the program, employers can create customized training programs and post jobs for free. Furthermore, the Norcross population is ideal for clinical trials and product testing due to the diverse range in ages, income, ethnicity, and education.
Finally, Norcross is also advantageous to the biomedical industry due to its location within a federal foreign trade zone. This zone reduces financial and procedural barriers by regulation to imports and exports providing abundant opportunities for biomedical firms to market and network globally. As a result, the number of international companies in the city is already growing and rapidly increasing the city’s global presence, networks, and international trade. Highly competitive talent, rich research resources, high diversity, and global access clearly make Norcross a profitable location for biomedical firms.
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